New
general manager for Europe’s biggest indoor water centre
When
you are actually called after a river, it probably is no surprise that
you develop an interest in water sports. Teifion Williams, the recently
appointed manager of the National Aquatic Centre sums it up saying “I
suppose you could say that water is in my blood”.
The name Teifion comes from the River Teifa in Wales and Teifion himself
was born in the coastal resort town of Portcawl in South Wales.
Teifion has been working in swimming pools since he was 15 and doing
his O levels. “I was recreation services manager with Cardiff
City Council where one of the pools we managed was the Wales Empire
Pool.” As a rugby fan with a passion for water sports the subsequent
fate of Empire Pool holds bitter sweet memories for Teifion –
it was demolished to make way for the magnificent Millennium Stadium.
Her subsequently worked for eight years as national sales manager for
Coors Brewers in the UK while his wife Linda worked with Irish Distillers.
When their daughter was born three years ago they wanted to bring her
up in Ireland so they moved here and took up residence in Robinstown
near Trim.
“I wanted to get back into the leisure industry when I came to
Ireland and I worked for an Irish company called Coral Leisure which
operated contracts for local authorities. We managed pools in such places
as Arklow and Monaghan.”
For the past two years Teifion was a member of the National Aquatic
Centre. “When I lived in Wales we knew all about the centre which
really had a very high profile. It was a fabulous development and I
always thought it would be my ideal job,” he said.
When the position of general manager was advertised, he had no hesitation
in applying. “What excites me is that this is not just a standalone
aquatic centre but it also forms part of the whole sports campus.
“People should really appreciate what we have here,” he
enthuses. “This is actually the biggest indoor water area anywhere
in Europe.”
The National Aquatic Centre has a brief to cater for both national and
local demand. Does this pose problems for management?
“Well actually we really have to provide for three separate markets,”
says Teifion. “Our competition pool aims to principally develop
swimming in Ireland at an elite level and also to bring on young swimmers.
We currently have 1,300 young swimmers in our swimming academy. I would
like this to be seen as the hub of excellence for swimming in Ireland.”
Meanwhile the leisure pool, now rebranded as the Aquazone, with its
slides and flumes is primarily aimed at the family market, while the
gym and shortened sections of the competition pool is targeted at the
keep fit and health markets.
One of the issues that Teifion would like to address is to cater for
the more casual user. Whereas most gyms and keep fit clubs levy an annual
membership charge, he is examining ways of attracting such users on
an occasional non-membership basis.
“There are so many opportunities for people to participate,”
he says, “it’s not just an elite centre. Membership options
can be restrictive so we want to wide it for as many people as possible.
We would also like to encourage greater community use and we welcome
bookings from local groups and clubs.”
Obviously for Europe’s biggest indoor water centre, the management
is a major operation with 120 full-time and part-time staff employed.
According to the new manager, “what we are trying to do is similar
to the Australian Institute of Sport model which is recognised as the
model for sporting development and excellence throughout the world.”
If ever a man landed a job in a country that suited his temperament
and passions it’s Teifion Williams. A dedicated surfer he waxes
lyrical about the facilities for indulging this passion in the wets
of Ireland and is a regular visitor to Bundoran and Lahinch.
His passion for rugby is well catered for by his support of Leinster
for whom he has a season ticket. “They have a fabulous set up
in the RDS,” he says.
However as a Welsh man he can be troubled by divided loyalties such
as during the recent game against Cardiff. He was ultimately hugely
impressed by the Leinster victory. “It was a great achievement
to come back and win after being two tries down. While I am very patriotic
and proud to be Welsh, I am also very proud of my Irish connections.
I would always passionately support Ireland – except when they
play Wales!”
With next month’s Croke Park clash between Ireland and Wales likely
to decide the destination of this year’s Triple Crown, the National
Aquatic Centre’s new general manager is going to be sorely troubled
indeed.

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